Crazy Lenses
Industry
Lens Industry (Retail)
Technologies Used
HTML, CSS, JS, PHP & Magento
Client
Over the last 12 years, we’ve grown to become one of the world’s largest online colored contact lens shops. Offering crazy, SFX, natural, and Halloween contact lenses with overnight shipping in the USA and the UK, we now also offer lightning-fast shipping to countries as varied as Canada, Germany, and Israel.
Challenges
Some of our client’s stores and currencies are not functioning properly on their site, resulting in lost revenue, lower customer satisfaction, and a ruined reputation.
Also, the payment gateway is not integrated into their site. It results in a less efficient checkout process and leads to a higher cart abandonment rate. So, the company struggles to accurately track and reconcile sales, which negatively impacts its financial reporting, and accounting processes, and higher the risk of losing potential customers who prefer to make online purchases using their preferred payment method.
Solution
Our team primarily addresses the store issues by integrating a responsive solution with the company’s Ecommerce platform that helps to handle multiple transactions, inventory management, and customer information. It also allows them to experience a seamless transition between online and in-store shopping. And implements the multi-currency system which automatically detects the currency of the customer’s location and displays prices in the corresponding currency.
To eliminate the shipping tracking issues, we implement a real-time tracking system that allows customers to track their orders. The customers can also access it from their account pages for their ease. Thus, the company provides regular updates to the customers to keep them informed about the status of their orders.
Our development team integrates the platform with multiple payment gateways to allow customers to choose their preferred payment method and make purchases with ease. Also, adopted several secure payment gateway methods to protect the sensitive information of the customers.
Benefits & Results
By addressing various issues faced by Crazy Lenses, the customer experience is improved, making it easier for them to make purchases online. And the customers now have access to accurate and up-to-date information about the company’s products, and overall perception of the brand. Advanced shipping tracking system and security of sensitive customer data automatically increase customer loyalty and trust in the company.