Cambridge Cellars
Industry
Alcohol Industry
Technologies Used
HTML, CSS, PHP, MySQL, JQuery & WordPress
Client
Cambridge Cellars is proudly independent and 100% family owned and operated. Fred and his wife, Sandra, took over the Caulfield North bottle shop in 1984. Over the years, they crafted one of the most unique, widely stocked, and price-competitive independent liquor stores in Australia. The store stocks products from around the globe and prides itself on its unique, hard-to-find products and direct imports.
Challenges
One of the biggest challenges is to validate that the website complies with Australia’s strict laws and regulations related to the sale and marketing of alcohol.
The website must comply with laws such as age verification mechanisms, content restrictions, and adherence to state-specific regulations. Our development team must ensure that the website is legally compliant while creating an engaging user experience. The website must be easy to navigate, visually appealing, and informative, providing customers with relevant information about the products and services offered.
Solution
Initially, our team have to develop the site’s design, as it is critical for creating a first impression that is visually engaging and easy to navigate. So, we develop a custom design that helps our client to highlight their unique features, branding, and product range. This design is tailored to cater to the target audience, providing an immersive user experience.
We designed a simple and uncluttered layout that allows users to quickly locate information about the products and services offered by the client. As several users access the internet through mobile devices, having a mobile-friendly website is crucial. Our team has designed and developed this site so responsive. Thus, it automatically adapts to different screen sizes, making it easy for users to navigate the site on any device. It improves search engine rankings, increasing the visibility of the shop’s online presence. Furthermore, we have integrated a secure payment gateway to ensure that sensitive customer data, such as credit card details are encrypted and protected against fraud. It not only adds a layer of security but also gives customers the confidence to make online purchases without fear of being compromised.
Our team developed an inventory management system that tracks the stock levels of different products and updates them in real time. It ensures that customers are informed of the availability of a product and can make purchases accordingly. It can also generate alerts when stock levels are running low, allowing the shop to restock efficiently.
Benefits & Results
Now, Cambridge Sellers has established a strong online presence and reaches a wider audience. With a user-friendly website that showcases their products and services, customers can easily browse and purchase products from their homes. It helps them to remain competitive in the digital age and provide their customers with a convenient, secure, and enjoyable shopping experience.